4.2 million users per month in Australia are watching videos online
Do you have any videos online for your business yet?
Whether you are leveraging this amazing online marketing medium or not, the statistics prove there is a huge opportunity here to take advantage of.
In this article from the Sydney Morning Herald there are a heap of quite exciting figures on the growth of online video in Australia.
One quote that I found really interesting was…
Nielsen Online’s research shows that when users are multitasking between online and radio or online and TV the internet emerges as the primary focus of attention.
So when you are planning your online marketing strategies for 2010, make sure you include online video.
This is something that will continue to grow and soon become expected by more and more of your customers and online prospects.
If your website does not have video, I’d highly recommend getting in touch with a local online video marketing company that can guide you through the process of planning your strategy, managing your production and also helping you distribute this content online to get the biggest bang for your buck.
Part of the focus of this article from SMH is on TV style video – shows from television that are now available for people to stream online from the major media channel websites.
My advice when considering online video in your marketing is to think of the big picture.
Look beyond getting one video to put on your website and expore more creative ideas like creating your own ‘TV’ show to position you and your business as the experts in your industry.
I hope that gives you some food for thought.
Keep your eye on this website because I am soon to launch my own online video series to share The Wizard’s Secrets, Spells an Tricks for Online Marketing MAGIC!!!
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